Last Saturday, Loblaw Companies Ltd. broke the record for the most number of Parmigiano-Reggiano wheels to be cracked open simultaneously. 305 wheels were cracked open at more than 250 stores across Canada. The previous record was set in 2008 at 176 wheels.
I was at the Loblaws in the former Maple Leaf Gardens at 60 Carlton for a preview. A representative from Guinness World Records was on hand, as well as a couple of cheese-makers and a representative from the Consorzio Formaggio Parmigiano-Reggiano to tell us all about what makes Parmigiano-Reggiano so special, and why cracking instead of cutting it is crucial to appreciating its wonderful flavour and texture.
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